As we are nearly approaching the last quarter of the year, multimedia messaging app leader Snap Inc. launches SnapChat's Dynamic Ads. The new Ad features automated personalization that drives better options in scaling and efficiency of performance.
“Over the years, Snap has invested heavily in solutions for performance marketers to drive their business, and this new addition will only increase the depth of our offering. Advertisers on Snapchat already have access to a sophisticated offering, from tracking campaigns with Snap Pixel, to optimizing campaigns towards purchases, and syncing of product catalog.”
Snapchat designed a powerful solution that will enable advertisers to create mobile ads at scale along with retaining the identity of the brand's product through engaging mobile-first templates.
Dynamic Ads new benefits include:
- High quality creative: Easily choose from templates designed to showcase products visually, making your ads look beautiful and native to the platform, without the need for any design skills.
- Improved return on effort: Cutting out the time spent on manually creating ads means more time spent focusing on growing your business.
- Increased ad relevance: Simply sync a product catalog, select an audience for prospecting or re-engagement, and let Snap’s system deliver the ad in real-time. As changes to products occur (i.e. price or availability), the ads will adjust accordingly so you can run ‘always-on’ campaigns, to continuously tailor the shopping experience to Snapchatters’ preferred interests.
The good news is, several brands have already gained dividends from investing in Dynamic Ads. Based on Snapchat's reports:
“Princess Polly saw early successes with a 66% decrease in cost per purchase and a 171% increase in ROAS, compared to their similar pixel campaign simultaneously running the U.S. Vitaly, an accessories brand, was able to reuse existing product feeds to create high-quality and full-screen ads.
“Dynamic Ads have driven a 21% decrease in cost per purchase and a 29% increase in return on ad spend for Vitaly, compared to a similar Vitaly re-engagement campaign simultaneously running in the U.S.“
Dynamic Ads will be available in beta starting in the coming weeks, for advertisers aiming to reach users in the United States. More countries will be supported in several months.