Did you know that a vast majority of Americans use Social Media? even more impressive is that those majority, 65% actually use social media to purchase products. If you think that social media isn't important for your business. You are absolutely wrong and it is time to change your mindset.
Obviously, the number one Social Media platform out there is Facebook and this makes a lot of sense because three-quarters of those sales actually come from Facebook most of them are derived from Facebook ads. However, there are other platforms that may be a better choice for your business. You might also want to explore other platforms Twitter, LinkedIn, Instagram, Pinterest, or other forms of social media platforms that are out there.
By identifying your demographic, identifying where your customers are, and what they're looking for, you can choose other social media platforms aside from Facebook. You don't want to always attempt to stake everything in one basket, but understand if you want to build from Facebook as your foundation because that's where most of the users are. Then build above and beyond that where more of your customers are in more of that niche program. By focusing on those, you can understand where your customers are looking, where they're shopping, what they're shopping for. Are they actually buying or trying to look for information about certain products? Focus and understand them on your social media.
When you first set up your social media profiles, you connected the analytics, you connected the audience code or the retargeting code to your website. Now depending on the amount of traffic that your website is getting, it may take some time for these audience lists to build. And different platforms will have different needs or different restrictions based on the size of the audience that is required before you can actually start running ads against it. 97% of people do not convert the very first time they visit a website so if you've been building these lists over time, you can now use them as a part of your retargeting campaign. And retargeting is renting top of mind awareness for people that need to come back to your site.
You already spent the time, money and energy to get them there and by investing in retargeting on your social media platforms, you are able to drive them back to the site. Remind them why they visited the first time, about your product, the need that they have that you are able to fill. So spend the time and the energy wisely. Create ads that are specific to driving people back to your site. But this comes with a bonus and not just to drive back the people who visited your site but bring in new people. You do that on Google, Facebook, Youtube and Bing all over the place. Your retargeting campaign is to bring people back, it could be consumers that have already purchased and you can offer them a reason to come back and purchase again. It could also be specifically targeting people that came to your site and didn't purchase so you don't want to lose them so target those people and bring them back to your site and you will see your revenue increase.
Next is we are going to tackle how to prepare and design a content strategy. When creating your social media platforms and all these presences. You want to make sure you're taking the retargeting code or the audience code from each of these platforms and placing it on your website. This is going to become extremely important in the next steps, so start doing it now so these lists have a chance to build and you have an opportunity to gather this data right in the very beginning. The next step will be to ensure brand consistency. You want to make sure that whatever platform you're on that matches the core brand. Now the core of your brand may be your store, website or it may be something else. But you want to make sure social media presence also match. Be careful that you've got the same logo, same colors, and same content. By making sure your social media platforms, your website, and your store all integrate with each other and develop consistency because consumers love consistencies. It helps them trust your brand and business. By ensuring that everything is related across your platforms, you're able to make sure they have the same experience regardless of where they go either to your social media pages, store, or they go to your website. They should have the same experience as if they were speaking to you face to face. Or the same experience as if they were using your main sales channel.
Next is developing a content strategy and a consistent calendar. Again, consumers love consistency and this ensures that you are held to a standard. Let say that your audience is accustomed to every Monday at 8 a.m., then stick to it. Your consumer will get started to get used to seeing a video or an image post at 10:00 every Tuesday or webinar every 2:30 every Wednesday. Once they get used to this there are going to start looking for it. Not only you are providing them some consistency, but also you are providing consistency for yourself. Consistency is key when you're growing a social media platform. You have to make sure that you are posting and engaging. You are spending the time that is necessary to get these people to engage with you.
There's a lot of money to be made on social media, especially for e-commerce businesses. May take a little time and energy upfront, but it will pay dividends in the future.